CONVENIENCE RETAIL
Blyzenko Accelerates
Store Growth with HiStone
Self-Checkout Solutions
As one of Ukraine's rapidly growing convenience store chains,
Blyzenko faced a challenge familiar to retailers worldwide:
how to continue expanding operations while managing growing
operational demands.
Solution
HiStone HS330U
Self-Checkout System
Industry
Convenience Retail
Location
Ukraine
Deployment
350+ Units
Store Network
300+ Stores
Overview
To support its growth strategy and enhance operational efficiency, Blyzenko partnered with HiStone to deploy self-checkout technology across its store network. By implementing HiStone's HS330U self-checkout solution integrated with its POS systems and supported by reliable in-counter bi-optic scanner-scale technology, Blyzenko created a scalable platform designed to improve store operations and support future expansion.
As Blyzenko continues to expand across Western Ukraine, we needed a solution that would help us support our teams as we scale while maintaining the fast and convenient shopping experience our customers expect. HiStone's self-checkout platform provided the reliability, performance, and scalability we were looking for. The deployment has strengthened our operational efficiency and supports our long-term growth strategy.
Operations Director, Blyzenko
The Challenge
Blyzenko's continued growth brought new opportunities, but also new operational demands.
Like many retailers, the company faced increasing pressure to optimize in-store operations while maintaining a positive customer experience.
With plans for continued expansion, management recognized the need to adopt technology that could help stores operate more efficiently, free up frontline staff to focus on customer service, and support long-term growth objectives.
The goal was not simply to automate transactions - it was to create a scalable operating model capable of supporting the company's future ambitions.
Why HiStone
When evaluating self-checkout solutions, Blyzenko prioritized reliability, quality, and long-term cost efficiency.
HiStone's HS330U
The HiStone HS330U Self-Checkout System stood out by offering:
✓ Proven reliability for high-traffic retail environments.
✓ Excellent total cost of ownership.
✓ Strong value-to-performance ratio.
✓ Seamless integration with existing POS systems.
✓ Flexibility to support future growth initiatives.
The combination of dependable hardware, cost-efficiency, and software ecosystem compatibility made HiStone the ideal technology partner for the project.
The Solution
At the end of 2025, Blyzenko began a large-scale deployment of HiStone HS330U
self-checkout systems across its store network.
The rollout included:
✓ More than 350 HiStone HS330U self-checkout units.
✓ Integration with POS systems.
✓ Integrated in-counter bi-optic scanner-scale technology.
✓ Deployment across multiple convenience store locations.
The rollout is being carried out in phases, enabling Blyzenko to introduce self-service capabilities while minimizing disruption to daily operations.
The project's success was also driven by the close collaboration between the hardware and software teams, ensuring seamless integration throughout the rollout.
Each unit is fully integrated with Blyzenko's POS environment and loyalty programme, supporting fast cashless payments and real-time monitoring of every transaction - keeping the self-service experience consistent across the entire network.
The Results
The rollout is already helping Blyzenko strengthen its operational foundation while supporting continued business growth. In stores where self-checkout is already live, around 30% of all transactions are processed through the units.
Improved Operational
Efficiency
Self-checkout technology is enabling stores to optimize transaction processing and free up store teams to focus on customer service and other value-added activities.
Reliable Day-to-Day
Performance
Built for demanding retail environments,
the HiStone HS330U platform provides the reliability required to support high-volume daily operations across a growing store network.
Greater
Scalability
The introduction of self-service technology is creating a more flexible store operating model capable of supporting future expansion plans.
Enhanced Customer Convenience
Customers are gaining access to a faster, more independent checkout experience, particularly during peak shopping periods.
Building for the Future
As retailers continue to navigate labor shortages and changing customer expectations, self-service technology is becoming an increasingly important component of modern store operations.
For Blyzenko, the implementation of HiStone self-checkout solutions represents more than a technology upgrade - it is an investment in operational resilience, scalability, and future growth.
By combining reliable hardware, trusted software integration, and a customer-focused deployment strategy, Blyzenko has established a strong foundation for the next phase of its expansion.
Retailers today are looking for technology that not only solves immediate operational challenges but also supports long-term business growth. We are proud to support Blyzenko's expansion journey with a self-checkout solution designed for reliability, scalability, and performance. This project demonstrates how intelligent self-service technology can help retailers improve efficiency while delivering a better customer experience.
Alex Barannik
Regional Sales Director, HiStone
About Blyzenko
Blyzenko is one of the fastest-growing convenience retail chains in Western Ukraine, serving local communities through a network of more than 300 stores across six regions. Since its founding in 2013, the company has built a strong reputation for convenience, quality, and customer service, becoming a trusted destination for everyday shopping.
With a growing team of more than 2,700 employees, Blyzenko continues to invest in modern retail technologies and operational innovation to enhance the customer experience and support sustainable business growth.
LET'S CONNECT
NUESTRA GAMA DE PRODUCTOS
Tell us about your POS hardware, integration or deployment requirements and the HiStone team will help direct your inquiry to the right regional contact.
+52 552 095 3785
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No. 8 Shengshui Road
Laoshan District
Qingdao City
China